Accor, LVMH board Orient Express to steer brand development
International news
Accor has joined forces with French luxury conglomerate LVMH to accelerate the development of the iconic Orient Express brand and speed up its revival.
LVMH has entered into a partnership with Accor through a strategic investment in the Orient Express brand, which will be relaunching the historic train services as well as opening the brand’s first hotels and sailing ships.
LVMH has also invested in the company which will operate the hotels and trains, as well as in the entity which will own the two ships.
Financial terms of the partnership were not disclosed.
The first ship is being developed at Chantiers de l’Atlantique, France. Accor said in a statement that the two partners are currently looking for a third venture for the new venture.