The strictly B2B event, which will run from April 8-10 at the Riyadh International Convention & Exhibition Centre (RICEC), is already seeing a high demand with hundreds of exhibitors from 26 countries including Türkiye, China, India, and Italy, and strong participation registered from Saudi Arabia. Major industry names confirmed include RAK Porcelain, BAAL, Palatino, Technogym International, Sealy, Sleep High, Port Store, True International, Anatomy Fitness, and Egyptian Porcelain.
The sector outlook is strong, driven by major projects and global events such as the 2027 Asian Cup, the FIFA World Cup 2034, and World Expo 2030, which is expected to attract 40m visitors and contribute $94.6bn to the Saudi economy. Additionally, the launch of Riyadh Air in 2025 will boost growth with flights to 100-plus destinations across six continents.
Considered ‘The gateway to Saudi Arabia’s hospitality sector,’ the Hotel & Hospitality Expo is expected to attract 8,000 industry professionals to network, forge alliances, and explore the latest innovations and excellence across the entire hospitality eco-system. Attendees will also discover the trends and timelines for Saudi Arabia’s hospitality masterplan through expert presentations and panel discussions from C-level executives at Diriyah Company, Marriot International, and Hilton, among others, at the show’s ‘Hospitality Leaders’ Summit.’ The show will also boast the Hotel & Hospitality Awards.