1 Hotels launches purposed-driven loyalty program
Starwood Capital’s luxury lifestyle 1 Hotels brand has launched a unique loyalty program called Mission Membership, a purpose-driven concept designed to reward guests. The program focuses on personalization, environmental impact, and “deepening the guest experience in meaningful ways.”
For every qualifying stay, 1% of the qualifying spend is donated to one of three leading environmental nonprofits: the Natural Resources Defense Council (NRDC), Oceanic Global, or Green Our Planet. Members choose the cause and all donations are managed by GlobalGiving, ensuring transparency and compliance.
For every new membership, 1 Hotels will plant a tree through its partnership with the Arbor Day Foundation—building on its recent pledge to support the growth of 100,000 trees in California nurseries to help restore local ecosystems impacted by wildfires.
Members will also be able to access exclusive rates, personalized touches, and benefits designed to reflect their values and travel styles. Perks like room upgrades, late check-out, and early access to special launches or partner experiences are available to all members, granted based on availability, not status, with priority given to guests who stay most frequently.
By Jeffrey Weinstein