The two Stamford Bridge on-site hotels, now collectively known as Stamford Bridge Hotel, are located next to Chelsea Football Club stadium and near Fulham Broadway tube station. Following a comprehensive renovation in 2025, Stamford Bridge Hotel will be rebranded under Ascott’s lyf brand.
The changes will include modernising the interiors to create a dynamic environment that caters to travellers seeking flexibility and connection.
The new resulting hotel will be called lyf Chelsea London. Ascott’s lyf (live your freedom) brand is renowned for its experience-led social living concept, tailored for modern travellers seeking flexibility and connection. This transition will enhance guest experiences through Ascott’s renowned operational expertise and global network, further enriched by their current partnership with Chelsea FC.
In July, Ascott was named Chelsea FC’s official global hotels partner. This collaboration currently offers exclusive “money can’t buy” experiences for Ascott Star Rewards (ASR) members, including access to matches at Stamford Bridge and VIP visits to the club’s Cobham training ground. Additionally, the Ascott brand is prominently displayed at Stamford Bridge during men’s and women’s matches and across Chelsea’s social and digital channels.
Tan Bee Leng, chief commercial officer, The Ascott Limited, says: “The takeover of Stamford Bridge Hotel marks a significant milestone for Ascott as we expand our footprint in London. We are really looking forward to rebranding the hotel under our lyf brand, which is known for its vibrant and community-centric living spaces. Our plans for lyf Chelsea London include extensive renovations to enhance guest experiences and create a dynamic environment that aligns with the lyf brand’s ethos. We look forward to welcoming guests – including football fans – to this iconic location and providing them with unique and memorable stays.”
Harcus Parker
