With more than 90 new hotels and resorts in the pipeline, the new luxury travel upgrades will shape the future of the IHG brand. Recent initiatives include scientifically-backed food and beverage programs aimed at helping guests reduce travel fatigue throughout the day. “This isn't a rebrand or repositioning; rather, it's a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler,” IHG Vice President Tom Rowntree said. “Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrows guests, owners and colleagues require.” InterContinental guests will also receive access to the Timeshifter, a jet lag app designed to help travelers adjust quickly to new time zones. The luxury brand is also revolutionizing guestroom spaces to enhance the restorative process needed for travel fatigue,
The company is also introducing Concierge Galleries in hotel lobbies, which will more closely resemble a luxury boutique, bringing together interactive displays, library spaces, informative features, art installations and designer pop-ups.
