During the meeting, Ms. Maud Bailly expressed her gratitude to the Prime Minister for granting her and her colleagues an audience to discuss the progress of ACCOR Group’s operations in Cambodia. She highlighted that ACCOR Group has been investing in modern and mid-range hotels, as well as boutique hotels, which have contributed to enhancing Cambodia’s image and prestige.
Ms. Bailly also mentioned that through Sofitel, which operates businesses worldwide, ACCOR Group has played a significant role in promoting the culture and excellence of the Angkor resort area, aiming to attract more tourists to visit Siem Reap in 2024.
Dr. Hun Manet warmly welcomed Ms. Bailly and her colleagues and expressed his appreciation for ACCOR Group’s past investments in Cambodia. He emphasized that the Royal Government of Cambodia has launched a special program called “Visit Siem Reap 2024” with the goal of revitalizing the tourism sector, restoring it to its pre-Covid-19 state, generating employment opportunities for the people, and contributing to the national economic growth.
During the meeting, Dr. Hun Manet encouraged ACCOR Group to continue expanding its investments in the hotel and other sectors as the tourism industry gradually recovers.
ACCOR Group’s confidence in Cambodia’s tourism sector reflects the positive outlook that experts and authorities have for the country’s future in the tourism industry. Cambodia has long been known for its rich heritage, ancient temples, and natural beauty, making it an appealing destination for travelers. The government’s commitment to revitalizing the sector through initiatives like “Visit Siem Reap 2024” further highlights its determination to restore the country’s position as a top tourist destination.
By investing in modern and mid-range hotels, ACCOR Group has not only bolstered Cambodia’s tourism infrastructure but also contributed to job creation and economic development. The growth of the hotel sector brings about opportunities for employment in various areas such as hospitality, food and beverage, and tourism services.
This, in turn, leads to an improvement in the living standards of the local population and the overall economic well-being of the country.
Dr. Hun Manet’s appreciation of ACCOR Group’s investments in Cambodia is a testament to the positive contribution made by the company to the country’s economy. Foreign investments are essential for the growth and development of any industry, and the hospitality sector is no exception. ACCOR Group’s continued commitment to expanding its presence in Cambodia will not only bring direct benefits such as employment opportunities and increased revenue but also contribute to the overall growth and stability of the country’s economy.
The launch of the “Visit Siem Reap 2024” program underscores the government’s determination to revive the tourism sector. This special program aims to attract domestic and international tourists to Siem Reap, known for its proximity to the Angkor archaeological park and its rich cultural offerings. By promoting Siem Reap as a must-visit destination, the program seeks to rejuvenate local businesses, create employment for the local population, and ultimately contribute to the economic prosperity of the region.
“ACCOR Group’s investments in Cambodia have not only contributed to the country’s economic growth but have also enhanced its image as a tourist destination. We are confident that the tourism sector in Cambodia will improve, and with initiatives like ‘Visit Siem Reap 2024,’ we believe that more tourists will be enticed to explore the wonders of Siem Reap,” saidMs Bailly.
