Louis Vuitton launches hotel-inspired pop-ups in Shanghai and New York

Louis Vuitton is a master in the art of luxury travel—from luggage collections that continue to impress ritzy shoppers of all generations to clothing and accessories that, well, travel well. The fashion powerhouse is also known for its immersive pop-ups that attract fashion junkies and travelers from all parts of the globe.

2025, for one, saw the luxury label taking over Tokyo, Singapore, London, Milan, New York, and more, with its quirky, whimsical pop-ups that celebrate the 20th anniversary of its iconic collaboration with Japanese artist Takashi Murakami. Then in June that year, Louis Vuitton unveiled “The Louis,” a spectacular, ship-shaped concept store and café in Shanghai. This was followed by yet another grand exhibit, the “Visionary Journeys,” that marked the brand’s 170th anniversary in time for the World Expo 2025 in Osaka.

Those traveling to Shanghai or New York City for their first trip of 2026 can experience the same thrill at the “Louis Vuitton Hotel”—a sophisticated and charming pop-up that gives you a feel of staying at the fashion house’s first-ever luxury lodge.

And while you can’t book a room here as much as you would want to, expect each stay to be a visual spectacle that celebrates the 130th anniversary of the Louis Vuitton monogram—that iconic LV pattern created by Georges Vuitton, Louis’ son, in 1896.

Just like a real high-end hotel, both of the pop-ups in Shanghai and NYC come complete with a reception area, rooms, and amenities that highlight the brand’s classic handbags. Every detail reflects the house’s travel-inspired DNA.

Sharing the stage with the iconic LV Monogram are the house’s legendary silhouettes: the Speedy, Keepall, Noé, Alma, and Neverfall. Guests are welcomed first into the Keepall Lobby, which features the foldable travel bag first introduced in 1930.

Sharing the stage with the iconic LV Monogram are the house’s legendary silhouettes: the Speedy, Keepall, Noé, Alma, and Neverfall. Guests are welcomed first into the Keepall Lobby, which features the foldable travel bag first introduced in 1930.

Next up is the “Neverfull Gym” where you’ll find an immersive showcase of the spacious and versatile tote that debuted in 2007. The room also has a mirrored weight track where you can take fun selfies with.

After hitting the gym, it’s time to relax and unwind at the “Speedy Room 1930,” which is hotel bedroom replica featuring the classic Speedy handbag. The space is decorated with historical information and images that trace the history and cultural significance of the bag. And for the pet lovers, the room also features the “Dog LVERS” walk-in closet, where you’ll find pet accessories from the brand’s spring/summer 2025 collection designed by creative director Pharrell Williams.

Next to the “Speedy Room 1930” is the “Speedy P9 Safe Room,” a metallic gold space that puts Williams’ reinterpretation of the style on full display. Visitors shouldn’t leave until they head outside to the “Alma Terrace,” which celebrates the 1992 handbag that was inspired by the Art Deco movement.

If you’re planning to check out the pop-up, bringing your LV handbags with you would be a good idea as it also has a “Care Services” space where your treasured pieces can be restored and repaired by the brand’s artisans. Here, you can also have your newly purchased items personalized with hot-stamping and special patches only available at the pop-up.

The “Louis Vuitton Hotel” in China is located in Shanghai’s Wukang Road and is open through January 18, while the New York pop-up is open through April in Soho at 104 Prince Street, New York City.

Justine Punzalan