Hotel Equities to operate Postcard Cabins locations

“We are thrilled to partner with Postcard Cabins and play a key role in assisting Marriott in offering its guests more choice in accommodations under this reimagined brand,” Al Smith, HE’s president of hotel operations, said in a statement. “Postcard Cabins' vision for providing a retreat from the modern world is incredibly well-timed and well-executed. We’re excited to leverage our operational strengths to enhance guest experiences while helping expand Postcard Cabins' portfolio nationwide.”

Outdoor hospitality continues to experience a remarkable surge as more travelers seek nature-focused escapes, driven by wellness trends, sustainable travel, and a desire to unplug. Managing remote, eco-sensitive properties requires expert oversight to maintain consistency in service standards and handle unique logistical challenges. By combining Postcard Cabins' expertise in delivering serene, nature-centric experiences with HE's renowned operational excellence, the partnership is poised to deliver even greater guest satisfaction, growth, and expansion within the outdoor hospitality sector.

Marriott’s planned outdoor-focused collection, expected to launch in 2025, will be anchored by Postcard Cabins, formerly known as Getaway Outposts.

Postcard Cabins give guests a nature experience in thoughtfully designed cabins located among 29 picturesque and remote settings, all within a two-hour drive from some of the nation’s largest cities. The cabins are pet-friendly and have modern design, private bathrooms, full kitchens and ample space between cabins for privacy and relaxation.

“In joining Marriott and selecting Hotel Equities as our operator, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the everyday, and invest in the relationships that matter most," said Jon Staff, founder and CEO of Postcard Cabins. "What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”

By Esther Hertzfeld