Weary travelers seeking the perfect night sleep can now choose to lay their heads on a smart pillow, indulge in red light therapy or access host of wellness treatments all designed to optimize bed time.
With more than 100 million Americans reporting they do not get enough sleep, the rise in sleep tourism is perhaps unsurprising.
More and more people are taking sleep-centered vacations and with the sector expected to expand by $400 billion in the next four years, hotels are understandably keen to accommodate.
Travel writer Ronny Maye is among those to take advantage of the latest developments in sleep tourism.
She told NBC's Today Show that she was skeptical about her sleep stay at a hotel in Arizona, but it saw her get 'some of the best sleep' she's ever had.
'Being in so many different places at a time, I just wanted to figure out a way to prioritize rest no matter where I was,' Maye explained.