So it’s no surprise that sleep tourism is a steadily growing trend. The market is estimated to grow by almost $400 billion between 2023 and 2028 (according to an analysis by HTF Market Intelligence). Many travelers are seeking places that cater to a good night’s rest — according to Skyscanner’s 2024 trend reports, sleep is at the top of the list for American travelers with nearly 50% of US travelers more conscious of their sleep health now and including sleeping as a preferred vacation activity.
Now, you might not think of London as the best place to pursue a sleep-focused retreat, but consider Four Seasons Hotel London at Park Lane. Tucked away on Hamilton Place and overlooking the well-heeled neighborhood of Mayfair, the hotel is offering sleep-focused experiences for guests ranging from transformative stays to results-driven spa treatments.
The Hyde Park Suite is up on the ninth floor and the 1,109-sq-ft, one-bedroom abode is a chic pied-à-terre. There’s a spacious open-plan living room with a cozy L-shaped sofa and a dining table for four, as well as a fun jungle-themed guest bathroom. Just off the living room, there is an enclosed balcony with floor-to-ceiling windows, plus two chairs and a small table (this area can also be closed off from the living room for a bit of quiet contemplation — we recommend sipping on your morning coffee here and watching the city come alive beneath you).
There’s a dressing room with far-reaching views over the city, and the marble ensuite has a freestanding soaking tub. In the master bedroom, there’s a signature hybrid-designed mattress to almost guarantee a blissful sleep, a pillow menu with seven choices and the turndown service includes thoughtful touches to help promote restful slumber — the room temperature is set between 16-18 degrees Celsius (said to be the perfect sleep temperature) and a custom sleep set, including a velvet eye mask and a lavender pillow spray, is left for guests.