And there wasn’t money for market research, so when he and his partner built the first Super 8 Motel in 1974, they just put it near the Holiday Inn.
Israel’s Leading Hotel Chain Expands Internationally
Israel’s leading hotel chain Isrotel has announced the opening of their first hotel outside of the country. The brand, under a new division called ALUMA, meaning “ray of light” in Hebrew, will open its Skylark Hotel in Athens, Greece next month.