The awards recognize and celebrate the achievements of travel brands, agencies, and tech companies that are shaping the future of travel.

We’ll name finalists and winners in 25 categories across five distinct criteria groups: Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers and a new category for 2024, Tech Providers.

Why Enter the Skift IDEA Awards?

  1. Exposure and possible recognition of your innovative project with Skift’s editors and our VIP judges.
  2. Coverage on, marketing channels, and brand exposure at Skift Global Forum 2024.
  3. Complimentary winner ticket to our largest event, Skift Global Forum 2024, plus 25% off additional tickets.
  4. Brand exposure at Skift Global Forum 2024.
  5. Personalized branding kit for shortlist and winners to celebrate their achievements through their own channels, to customers, and the press.
  6. Credit towards Skift’s premium subscription products.

Pro tip: Get the best of both worlds when you submit early – the lowest entry cost, plus the ability to edit through the final deadline in August. Simply choose your category, give your entry a name, click through to the confirmation page and hit submit.

2024 Categories

This year’s program has 25 categories across five criteria groups. Unless noted in the description, any organization may be eligible for an award, regardless of company type or sector.

Industry Innovators

Forward-thinking projects that drive a sector forward and make an impact with consumers. 

HOTELS: Projects defining the future of hotels and the guest experience.

TOURISM: Projects defining the future of leisure tourism, destination marketing and management, and the visitor experience. 

BUSINESS TRAVEL: Projects defining the future of corporate travel planning and experience.

AIRLINES: Presented by AIRLINE WEEKLY. Projects defining the future of aviation, airlines, and the traveler experience.

AIRPORTS: Presented by AIRLINE WEEKLY. Projects defining the future of airports and the traveler experience.

TOUR OPERATORS:  Projects defining the future of multi-day tours.

ACTIVITIES & ATTRACTIONS:Projects defining the future of day tours, activities, and experiences.

VISIONARY 2030: Presented by Allianz Partners. Recognizing ground-breaking ideas and innovative technologies that anticipate the challenges and trends of tomorrow.

Change Makers

Organizations elevating the Travel Industry’s role as a force for good by affecting meaningful change.

SUSTAINABILITY: Projects creating a positive impact for the planet.

PEOPLE & COMMUNITY: Projects leading to social change or benefiting communities.

LEADERSHIP: Highlighting a specific leader whose career has been dedicated to creating a positive impact in travel.

RISING STAR – NEW FOR 2024: Recognizing an individual whose career within the industry is on an upward trajectory.

DEI CHAMPION – NEW FOR 2024:Celebrating individuals, teams and organizations who inspire a more inclusive and equitable experience within travel.

Creative Thinkers

Marketing, strategy and technology that inspires and pushes the industry forward. 

MARKETING: Advertising campaigns created with the intent to drive action. 

CONTENT: Innovative branding or video content, intended to inform or inspire.

PRODUCT DESIGN: Websites, apps, UX/UI, and creative technologies.

PHYSICAL EXPERIENCES: Spaces, events, activations, or in-person experiences that utilize a physical environment to impact an end user. 

Problem Solvers

Service providers who offer solutions, address business challenges, or use technology to guide the industry.

BUSINESS OUTCOMES: A B2B service provider who drives sales, marketing, operations, and other business outcomes.

COMMUNICATIONS: A B2B communications team or company that guides brands and industry leaders forward through media and strategy.

DATA PROVIDER: A B2B research or analytics company that provides critical data and analysis to the industry.

Travel Technology – NEW FOR 2024

Technology providers offering innovative technological solutions that are guiding the industry forward.

OPERATIONAL STREAMLINING: Cutting-edge systems and tools that enhance efficiency, optimize performance, and drive success.

WORKFORCE EFFICIENCY: Task management solutions that optimize the human element of travel.

TRAVELER JOURNEY: Technology projects dedicated to enhancing the traveler’s journey.

SUSTAINABILITY TECH: Projects that are dedicated to promoting sustainability through the use of innovative technology.

BEST USE OF AI: Projects that have embraced the power of Artificial Intelligence (AI) to enhance business performance.


Don’t miss out on being a part of some of the industry’s most forward-thinking design and purpose-driven creativity across travel. Take a look at last year’s winners here.