By tag

Some may dismiss the classic hotel questionnaire as an outmoded feedback tool. But fact is that it has not lost its relevance…
read more

Why Some Travelers Will Go the Extra Mile for a Unique Hotel Experience
read more

There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it’s an important step that was almost unthinkable a few years ago.
read more

Traditionally, aspiring hoteliers enter the industry because they have a passion for service. And we have groomed them as such. But as COVID-19 has so resolutely proven, that time is resolutely over.
read more

Background: Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address…
read more

Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a recent study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…
read more

Your emails are useless if they never see the light of day! That’s why all good marketers have a solid grasp of email deliverability. It influences the rate at which your emails avoid the spam filter and make it to the inbox…
read more

Crime does not occur randomly or uniformly in time or space, or society. Crimes do not happen randomly or uniformly across all hotels the same way. Arguing for uniformity was once popular, but now seems indefensible…
read more

Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
read more

SB Architects, an award-winning international architecture firm focusing on designing soulful and inspiring destinations across hospitality, residential and mixed-use, has released the top trends they anticipate defining 2021 and beyond…
read more

Raise your hands... those who yearn to get on a plane and fly to some exotic destination. In fact, at this point, anywhere outside the confines of our homes, in any form of transport will do nicely, thank you…
read more

Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future…
read more

This pandemic world has really changed everything: The new year brings the unlikeliest of travel marriages between a timeshare company and one of the industry’s leading media brands.
read more

Voice search within the travel industry is one of the emerging trends that marketers, business owners and other senior figures within businesses in this area need to become aware of…
read more

Cleaning protocols, sanitary standards and hygiene procedures. In the age of COVID-19, these terms have become omnipresent. Most hotel groups have implemented new security and hygiene protocols to reassure guests and make them feel safe…
read more

Effective and illuminating advice for bringing out your best self on the computer screen and engaging the attention of your audience. A must-read for today’s digital professionals.
read more

A look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads…
read more

Consulting the right hotel KPIs can help juice a hotel’s bottom line. But just any old metric won’t do. If hoteliers want to uncover financial weak spots, revamp operations and boost profit, it requires complete operational metrics…
read more