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The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?
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The pandemic has changed many things, and one of the most important aspects of doing business has evolved due to the new way consumers utilize social media.
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TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer…
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Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign…
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It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too…
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Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
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There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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Has any industry had a more inconvenient pandemic than the tourism industry? Where other businesses’ main issue has been how to manage a remote team, in the early days of March 2020, it felt as though the holiday lights were turned off almost…
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The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers…
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LinkedIn, the largest professional social network with over 740 million members (and over 55 million registered companies), has become a phenomenal professional tool for vetting people. We screen the profiles of our bosses, peers and subordinates…
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Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you…
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In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
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Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven…
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Personalization is more than an advertising industry buzzword—it is one of the most common goals of modern marketers.
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Traditions. We love them almost as much as we hate them. Simultaneously holding us back and keeping us in check. Giving us a sense of identity but restricting us. Providing us with a foundation but one with holes in it…
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