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The metaverse can be defined as a set of virtual shared spaces that are indexed in the real world and accessible via 3D interaction…
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In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.
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Whether it’s a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to engage their audiences effectively…
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If Nike can sell a pair of virtual shoes for $186,000, what will people pay for an NFT that grants them exclusive digital and physical perks at your hotel?
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How many of us have read a book recommended by a friend? How many of us have watched a movie because “my cousin told me it is a must-see”? How many of us have chosen to stay at a hotel with a reputation for excellent service? Why wouldn’t we…
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Tripscout is launching a hotel booking platform that co-founder and CEO Konrad Waliszewski says will offer private rates at discounts of up to 75% below the best publicly available rates.
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Investing in technology now after two years of dismal results may seem counterintuitive, but the financial benefits and improved guest experience will be significant.
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Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down.
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A tech revolution has been ushered in over the past decade, setting the stage for transforming the online space as we understand it…
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Although travel sentiment has been climbing steadily, the pandemic and social distancing has resulted in travelers spending a significant amount of time inside their hotel rooms to limit their exposure to public spaces…
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While all hotel guests want a clean, safe, comfortable room, guests have a variety of needs and wants for services and amenities…
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The move to faster networks is happening at a time that the restaurant industry is already grappling with the challenges caused by a pandemic that closed many in-house restaurants and forced a rethinking of ways to continue operations…
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At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
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Jens Busch has vast experience in the luxury service sector over the past two decades…
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When Facebook announced their rebranding to Meta, a tidal wave of popularity crashed on the alternative reality: the Metaverse.
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There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
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