THE STATE OF DIGITAL ADVERTISING IN TRAVEL
If there’s one thing travel marketers have learned throughout the COVID-19 pandemic, it’s how to do more with less…
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3 easy-to-manage guest services that can boost revenue
Hotels have lost several months of revenue; the rebound is slower than initially expected and increasing the average daily rate (ADR) is a common challenge…
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HSMAI + TrustYou White Paper: Do You Know Your Guests?
Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven…
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I work at a 5-star resort as an 'Instagram concierge' who helps guests get the best Instagram shots
I like to think I have the best job in the world, since every day I get to work in paradise at the W Punta de Mita, a luxury boutique resort in Punta de Mita, Mexico.
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Storytelling Gives Boutique Hotels Edge in Competitive Markets
Whether it's a new-build property or a 100-year hotel that has witnessed history, storytelling is what sets boutique hotels apart from branded properties.
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The First Rule of Personalization: How to Not Annoy the Customer
Personalization is more than an advertising industry buzzword—it is one of the most common goals of modern marketers.
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Wellness’ pandemic challenge: Grieving guests
Advisors are finding that some clients’ needs go beyond a simple vacation. For travelers dealing with loss or a major life change, emotional healing is the goal.
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Celebrating 150 Years Of Glamorous History At Hotel Du Cap-Eden-Roc
The mythic hotel of the Cote d’Azur will finally open its door on July 1st…
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5 tips to outsmart competition in the post-COVID hotel market
As travel slowly begins to recover, a renewed hospitality market is emerging…
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Oyo Hotels Eliminates U.S. and China as Focus for Growth
Oyo, the India-based budget hotel chain and booking platform, plans to focus its growth efforts on India, Southeast Asia, and Europe while pulling back on its former core markets of China and the U.S.
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As international travel surges you need to maximize OTA visibility
Summer is here, and traveler confidence is starting to approach its pre-COVID-19 levels…
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To Deflag, Or Not To Deflag. That Is The Question
As the lights begin to brighten on a dimmed world of the post-COVID era, the hospitality and tourism sectors have started to gain traction again…
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There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively
There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it’s an important step that was almost unthinkable a few years ago.
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Every Hotelier in Every Role Must Now Understand Technology
Traditionally, aspiring hoteliers enter the industry because they have a passion for service. And we have groomed them as such. But as COVID-19 has so resolutely proven, that time is resolutely over.
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The Death Of Email Marketing As We Know It Is Coming This Fall
Background: Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address…
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The end of third-party cookies and what it means for your hotel
Digital marketers are currently being faced with a once-unimaginable shift: the end of third-party cookies…
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To Decrease Or Not To Decrease Hotel ADR?
Following the economic fallout of 2020, many hotels and other tourism businesses have rushed to lower prices in an effort to stimulate demand. In this article, I analyze the competitive challenges of hotel ADR in the current climate…
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Qantas supermoon flight to nowhere sells out in 'record time'
Qantas is offering a new "flight to nowhere" that will give travel-starved Australian residents the chance to admire the late May supermoon and full lunar eclipse from over 40,000 feet in the sky.
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