Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads.
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Oman's Alila Jabal Akhdar: The hotel on the rooftop of Arabia
"Don't worry, it'll be a walk in the park," says Ali, the senior climbing instructor at Alila Jabal Akhdar, a luxury hotel in the mountains of Oman.
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The Small Hotel Guide to Finding the Right OTAs and Ranking Highly
Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms…
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A Systematic Approach to Monetizing New Hotel Offerings
There's no doubt, hotels today still rely heavily on occupancy to drive non-room-related revenue at their properties…
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A Systematic Approach to Monetizing New Hotel Offerings
There's no doubt, hotels today still rely heavily on occupancy to drive non-room-related revenue at their properties…
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Data privacy laws forcing changes in digital marketing
As the digital privacy landscape shifts, experts say that travel companies will likely need to adapt their online marketing strategies accordingly.
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Five essential social media strategies to help increase guest bookings
In today’s modern, internationally-connected world, it’s no longer enough to simply offer your guests an exclusive, multi-star resort experience at your hotel…
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Inside the Waldorf Astoria's $1 billion makeover
This month marks 90 years since the Waldorf Astoria first opened its doors on New York's Park Avenue in 1931, becoming the tallest and largest luxury hotel in the world during an inauspicious time, as the Great Depression cast its long shadow…
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How sustainability is influencing the future of your Hotel
Sustainability is broadly referred to as the key to a successful business in this century, becoming the main concern for (not only) the travel sector. I’m sure this is not a new term for you, since it is driving the world’s agenda these days…
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Why Should a Hotel Brand Fit a Specific Purpose?
Given the dearth of hotel marketing over the past two years, many customers don’t have a good impression of what each property stands for or what their unique value is…
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The Dos and Donts of Responding to Guests on Social Media
Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you…
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Human Rights as a New Hospitality Resource
The International Institute of Modern Butlers has launched a web site dedicated to educating all citizens of all countries on their Human Rights as given in the United Nation's 1948 Universal Declaration of Human Rights (UDHR)…
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How to increase sales and make your hotel the #1 choice for family-friendly travel
According to the ‘Key Trends in Family Travel’ report by Global Data, family travel is predicted to increase by a huge 25% by 2022…
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What Your Candidates Say About Your Hiring Process (and How to Fix It)
In any city, on any street in the United States, you are bound to find endless rows of “Now Hiring!” signs. “No experience necessary! Signing bonus! Multiple positions open!”
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3 SHORT-FORM VIDEO PLATFORMS FOR HOTEL MARKETING
A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business? Which platforms matter? And what are some trends to look out for…
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The Looming Death of Third Party Cookies and Its Impact on Hotel Marketing
Many hoteliers leave marketing up to the experts. They have enough to manage without having to know the ins and outs of SEO, open rates, and conversion metrics. Yet, some things are worth the attention…
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Hotel Bookings - What is the Guest's Decision-Making Process?
In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform…
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