Travel advisor sales are in hyperdrive for Disney's Galactic Starcruiser
The Force is strong with travel advisors when it comes to selling Disney's new Star Wars-themed hotel, Star Wars: Galactic Starcruiser.
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Three Things Hoteliers Should Know About Personalizing Guest Experiences
Hoteliers often pride themselves on providing a positive guest experience. Much of that discussion focuses on the on-property experience…
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Marriott Bonvoy Logs Into The Metaverse With Debut Of Travel-Inspired NFTs
Global Travel Leader Becomes One of the First Hospitality Brands to Create its Own NFTs, Tapping Community of Digital Artists; to be Revealed at Art Basel Miami Beach 2021
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A Guide to Leveraging TikTok Influencers for Hospitality Marketing
Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
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Hilton Launches “Travel the World” Campaign
Encouraging Travellers to Seek Out International Inspired Experiences Closer to Home
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Sales Spend: Shifts in Marketing Department Expenditures Reveal Changes in Tactics
According to the 2021 edition of CBRE’s Trends in the Hotel Industry report, total operating revenue for the average hotel in the sample declined by 62.2 percent from 2019 to 2020…
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How city hotels are reinventing their business models to stay competitive
City hotels are far from dead. They are just having to reinvent their offer to include more innovative and community-inspired ventures, activities and products to address the changing needs of their clientele…
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The Future of Hospitality CX: Top Predictions for Drivers of Bookings and Loyalty
Here are four predictions for what hospitality companies will need to do in 2022 to embrace the future of hospitality and drive bookings and loyalty.
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THE MUSEUM HOTEL ANTAKYA REOPENS TO OFFER UNIQUE EXPERIENCE OF ANCIENT AND MODERN WORLDS
An award-winning hotel offering the unrivalled opportunity to sleep next to the largest single-floor Roman mosaic ever uncovered has reopened to guests following its temporary closure due to the Covid-19 pandemic…
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Quick Wins to Convert Black Friday Bookings on Your Website
Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings.
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7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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The Best Check-in Experience Is Omnichannel
Like airlines, smart hoteliers will offer several options in order to provide a true omnichannel experience that meets guests’ needs on their own terms.
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Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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How to effectively create your hotel’s USP
Has any industry had a more inconvenient pandemic than the tourism industry? Where other businesses’ main issue has been how to manage a remote team, in the early days of March 2020, it felt as though the holiday lights were turned off almost…
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Leading hotel companies launch Sustainable Hospitality Alliance
The Sustainable Hospitality Alliance, which brings together 14 of the world’s leading hotel companies, has launched with the renewed vision of responsible hospitality for a better world…
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Why Your Hotel Marketing Strategy Should Include PR and How to Use It Effectively
The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers…
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Why Entity Based SEO is the One Strategy You Need to Implement
The rising popularity of entities in SEO signals a dynamic shift in how we think about search.
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Booking.com Introduces “Native Ads”
For many hotels, the line between “distribution” and “marketing” has always been quite blurry.
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