Social Media Highlights the Crucial Role of "Tech for Touch" in Modern Hospitality
What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
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BREAD, THE MOST HUMBLE AND UNDERRATED OF RESTAURANT RITUALS
A situation we are all familiar with – you arrive at a restaurant, curious about the experience you’re about to have, probably hungry and eager to discover the menu items that will make your mouth water…
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The Middle East Region in Numbers
Despite each city within the region having certain characteristics and established performance, decline — brought about by the pandemic and the anticipated changes in supply and demand dynamics — will have a remarkable impact on future hotel…
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How Boutique Luxury is Pivoting in the Post-Pandemic
For those with an eye for history, the Forte name reminds one of Baron Forte, the Italian-born, Scottish hotelier that created the Forte brand and the multiple hospitality businesses he helped create…
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5 Top Tips for Creating An Effective Social Media Strategy for Your Hotel
There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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Using Social Media First-Party Data for An Audience-First Approach to Paid Ads
Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
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JW MARRIOTT’S ROHR EMBODIES BRAND ETHOS
At a time when the pandemic has slowed down business travel, Bruce Rohr, vice president and global brand leader, JW Marriott, says the “work from anywhere” flexibility has helped the brand grow as it was quick to recognize travelers’ increased focus…
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IS TIKTOK PART OF TRAVEL'S RECOVERY TOOLBOX?
TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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How technology is powering a new generation of travel marketing
Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer…
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How Snowbird Ski Resort Drives Revenue, Brand Experience via AI Chat
Since its launch, 25 percent of all messages received by Snowbird’s Dog Chat have been ticket buying requests, which allowed the resort to drive more than $150,000 in projected annual assisted revenue into the purchase funnel…
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8 digital marketing trends that will still be relevant in 2022
Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign…
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Five easy tips to drive revenue with local staycationers
Become a hometown hero with strategies that appeal to local drive-in markets
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Three ways to use data in day-to-day hotel operations
Anyone in the industry will tell you that the daily operations of a hotel are complex. Beyond responding to the challenges presented by the COVID-19 pandemic, hoteliers juggle a serious list of to-dos…
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HVS Monday Musings: Collaborative Innovation
The term "collaborative innovation" is quite often associated with the fields of technology development or software development, where companies prioritize innovation to succeed and stay ahead of the competition, even encouraging collaboration with…
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Five Principles for Next Gen Guest Fitness
From embracing virtual experiences to thinking beyond a single room to deliver fitness opportunities, hoteliers will benefit by giving the fitness experience in their hotel a complete makeover.
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HB Exclusive: 2022: The bridge year to re-igniting profitability in hospitality
There has been a tendency to focus on the negative over the past nearly two years, and rightly so. We’ve watched the trends, hoping our industry would bounce back more quickly than it has…
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Does Artificial Intelligence Have a Place in the Travel Industry?
Why AI Technology has Failed the Hospitality Industry – Thus Far
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Welcome Mobile Engagement to Revamp Your Guest Hotel Experience
A strategic investment in SMS, MMS, mobile app, and native mobile wallet enables hotels to engage guests driving greater action and loyalty.
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