FOUR TIPS TO FIGHT HOME-SHARING THIS FALL
As we cap off an incredibly busy, post-pandemic summer, one question that all hoteliers should be asking is: will these occupancy levels last? Autumn typically sees a drop-off, but with the pent-up demand now partially expunged and a looming…
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DO’s and DON’Ts of Hotel Technology in 2022
As the world emerges from COVID lockdown and adopts contactless as a norm, marketing teams place greater dependency on social media, and technology is used to help provide customer service while at the same time, compensating for the shortage of…
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David Beckham fronts latest campaign for Qatar Tourism
Global superstar David Beckham is fronting the latest campaign by Qatar Tourism. The latter has launched a new stopover holiday campaign to support its tourism goals attract more than six million visitors a year by 2030…
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How to Annoy a Journalist and Waste Your Time with the Press
On joining a recent webinar where journalists shared their pet peeves with PRs, I took notice and reflected on my experience as a PR person pitching stories and content to the media.
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The importance of branding in the hospitality industry
If you have been working in the hospitality industry in the last few years, chances are you’ve been hearing catchphrases like “stay on brand” and “that’s very on brand” more and more often.
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How innovative hotels are using NFTs to attract international travelers
Tourism is on the rise. As more and more people get back to traveling, some regions are already seeing travel spending reaching pre-pandemic levels. The US is even poised to grow beyond that level and set record highs in travel spending…
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What Can Hotels Learn from Short-Term Rental Technology Innovation?
Hotels are working within a world where change is at a pace never before experienced…
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Are we in a travel bubble or a new normal?
Is the industry in the midst of a busier-than-ever normal of travel or a bubble that will pop? That was the question posed during a Virtuoso Travel Week press conference, held in person in Las Vegas and virtually on Monday…
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Successful F&B Recovery Starts With An Honest Assessment
Wasn't it just a few years ago, after enduring the "great recession," that the prevailing consensus was "another industry disruption of this magnitude will never occur again in our lifetime"?
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To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
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3 growth hacking techniques any hotel can use
In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.
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How OTAs Are Failing the Hotel Industry
When OTAs post outdated, incorrect and misleading information, it causes headaches for guests, management and staff.
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What questions travellers ask themselves before choosing a hotel
Hotels offer travelers fun and spontaneous ways to relax after a long trip. The hospitality industry has continued to evolve with services ranging from economy to executive.
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Hotels Are Filling Up. Guest Stomachs, Too.
There’s an open secret amongst hoteliers: They love the ‘B’ in F&B. The ‘F’? Well, there’s another word that starts with an F they often used to describe it. That’s because making money on food can be a difficult proposition for some…
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Why Illustrations Are The Content Trend For 2022
Whether it’s a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to engage their audiences effectively…
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3 Hotel Website Tips to get More Direct Bookings in Summer 2022
Summer 2022 is here, and everyone is eager to enjoy the full experience of the season, which is excellent news for recovering hotels worldwide…
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Web 3.0 Spawns NFTs, Virtual Worlds and a Giant Revenue Opportunity
If Nike can sell a pair of virtual shoes for $186,000, what will people pay for an NFT that grants them exclusive digital and physical perks at your hotel?
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This current travel surge in the post-pandemic era won’t last forever. And yet, TripAdvisor is written in permanent ink…
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