How an early nomad’s life shaped Steve Hafner, and how he sees talent, tech and human imagination
From references to Hugh Hefner to learning from his five daughters and how to ace media interviews, this interview with Steve Hafner, CEO and co-founder of KAYAK, covers it all…
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Increase your hotel’s revenue by focusing on guest experience
A positive guest experience can result in glowing online reviews, return visits, and a brand reputation that contributes to ongoing growth.
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French baguette given UNESCO protection
Freshly baked news: the baguette, the long, crusty loaf bread that is a delicious staple of French life, has been awarded special protected status, placing it in a culinary pantheon alongside other regional food delicacies from around the world…
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Hotel Marketing: Email Marketing Segmentation Explained
Segmentation is one of the most important elements of your hotel email marketing. However, despite its importance, it is often neglected and it may well be one of the reasons why your email strategy is not working for you…
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Fighting the slump: How to increase bookings during slower months
It’s been long accepted that a hotel’s ebbing low-season revenue is just another one of the industry’s unpleasant realities. No matter how large or small the property is, every hotel owner has struggled with managing the slower season…
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Quick wins for conversions this holiday season
While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season…
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5 tips to increase hotel newsletter signups
Newsletters are an excellent communication tool for the hospitality industry. Indeed, you can use social media and phone conversations to communicate with guests…
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After a frenetic week down in Orlando at the end of June for this year’s HITEC, it’s clear that one trend firmly embedded in the hospitality landscape for the next few years is the QR (quick response) code…
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The next sustainable food trend could be invasivorism
A weird word in the title is definitely one for your next dinner party…
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6 brilliant video marketing ideas for hotels
Since the dawn of time, hotels have been trying to convince customers to visit them. But in an age where there are hundreds of thousands of options for people looking for places to stay, that’s never been more difficult…
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TRAVEL IS TODAY’S ULTIMATE LUXURY, GOOGLE IDENTIFIES FOUR NEW TRAVELLER ARCHETYPES
TRAVEL has become the ultimate luxury in today’s world, declared Hermione Joye, Sector Lead, Travel, APAC for Google, as she shared the latest findings from a Google and Kantar study at WiT Singapore 2022 last week…
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Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles…
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Netflix – What Can Hoteliers Possibly Learn From The Megabrand’s Success?
For the very few who may not know, Netflix is a media sharing and streaming service that allows its subscribers to watch a variety of TV shows, movies, documentaries and other viewable content without the burden of exterior adverts…
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The Five Freebies of Wellness and Where Hotel Tech Fits In
Hotel guests will increasingly be looking for their chosen hotels to provide wellness amenities baked into the nightly rate and as add-on experiences.
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Top Voucher Mistakes Hoteliers Make and How to Avoid Them
You’ll find many articles on how to market vouchers correctly. This one is a bit different…
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Top Five Qualities of Successful Hotels
A thriving hotel is something to be proud of. Getting a hotel to a place where it is profitable and successful takes lots of work and careful consideration. Hotels impact guests’ lives in ways that few other businesses do…
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This Is How To Communicate With Customers
In our customer service workshops, we do an exercise in which we ask participants what their favorite companies are to do business with and why. We almost always get Amazon as an answer. One of its success traits is communication…
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Famed photographer Roger Moukarzel discusses the Hilton Waitographer initiative
Roger Moukarzel is a firm believer in the power of photography in the hospitality world…
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