Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a recent study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…
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Why hoteliers should consider a phased approach to a revenue rebound
As we move through 2021, we are beginning to see distinct phases in the return to “normal” with many hoteliers making preparations for a multi‐staged recovery scenario…
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Stay Out of Spam: Email Deliverability Guide for Hotel Marketers
Your emails are useless if they never see the light of day! That’s why all good marketers have a solid grasp of email deliverability. It influences the rate at which your emails avoid the spam filter and make it to the inbox…
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Rethinking hotel distribution channels
What is hotel distribution? A hotel distribution strategy is a plan of action for selling rooms profitably through a variety of channels.
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Want your hotel to rank higher on Google? Do this.
True story: I used to hate SEO. As a hotel marketing manager sitting on-property, it felt like this big, challenging, technical task hovering over everything I did….
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Prepare now for the return of groups and meetings
The pandemic has dramatically accelerated the industry’s move toward the adoption of disruptive technology.
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Tripadvisor Takes Unusual Route With Private Equity Help to Build Its New Subscription Offering
Tripadvisor acknowledges that it is building its new subscription program, Tripadvisor Plus, with wholesale rates from “aggregators” — that it refuses to identify — covering 100,000 hotels…
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Reexamining the Communications Hierarchy for Centennial Guests
It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests…
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Tiered Marketing Approach To Hotel Recovery
Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.
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Accor partners with Microsoft for hybrid meeting concept
Accor has collaborated with Microsoft to launch a new hybrid meetings concept powered by Microsoft Teams technology.
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IHG Hotels and Resorts launches sustainability programme
IHG Hotels and Resorts has today launched an internal sustainability programme called ‘Journey to Tomorrow‘…
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10 new creative room types to boost revenue
Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
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SB Architects Forecasts Trends Set to Shape the Future of Architecture
SB Architects, an award-winning international architecture firm focusing on designing soulful and inspiring destinations across hospitality, residential and mixed-use, has released the top trends they anticipate defining 2021 and beyond…
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Breakfast in the age of intermittent fasting
Let’s all just take a break from the constant news cycle on active COVID-19 case numbers and the rest of worldly distresses. While we’re at it, let’s take a break from eating, too.
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HSMAI To Honor the Top 25 Extraordinary Minds of 2020
The Hospitality Sales & Marketing Association (HSMAI) is proud to recognize the brightest minds in the hospitality industry with the 2020 HSMAI Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization…
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Is Netflix a window on the future for Travel and Hospitality?
Raise your hands... those who yearn to get on a plane and fly to some exotic destination. In fact, at this point, anywhere outside the confines of our homes, in any form of transport will do nicely, thank you…
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SiteMinder: Travel Planning Is Returning in 2021
SiteMinder World Hotel Index has revealed two reasons for the travel industry to remain optimistic this year…
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Micro-weddings & Minimonies. Adapting Your Hotel for Small-Scale Celebrations
Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future…
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