How sustainability is influencing the future of your Hotel
Sustainability is broadly referred to as the key to a successful business in this century, becoming the main concern for (not only) the travel sector. I’m sure this is not a new term for you, since it is driving the world’s agenda these days…
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Why Should a Hotel Brand Fit a Specific Purpose?
Given the dearth of hotel marketing over the past two years, many customers don’t have a good impression of what each property stands for or what their unique value is…
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The Dos and Donts of Responding to Guests on Social Media
Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you…
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Human Rights as a New Hospitality Resource
The International Institute of Modern Butlers has launched a web site dedicated to educating all citizens of all countries on their Human Rights as given in the United Nation's 1948 Universal Declaration of Human Rights (UDHR)…
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How to increase sales and make your hotel the #1 choice for family-friendly travel
According to the ‘Key Trends in Family Travel’ report by Global Data, family travel is predicted to increase by a huge 25% by 2022…
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What Your Candidates Say About Your Hiring Process (and How to Fix It)
In any city, on any street in the United States, you are bound to find endless rows of “Now Hiring!” signs. “No experience necessary! Signing bonus! Multiple positions open!”
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3 SHORT-FORM VIDEO PLATFORMS FOR HOTEL MARKETING
A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business? Which platforms matter? And what are some trends to look out for…
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The Looming Death of Third Party Cookies and Its Impact on Hotel Marketing
Many hoteliers leave marketing up to the experts. They have enough to manage without having to know the ins and outs of SEO, open rates, and conversion metrics. Yet, some things are worth the attention…
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Hotel Bookings - What is the Guest's Decision-Making Process?
In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform…
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THE STATE OF DIGITAL ADVERTISING IN TRAVEL
If there’s one thing travel marketers have learned throughout the COVID-19 pandemic, it’s how to do more with less…
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3 easy-to-manage guest services that can boost revenue
Hotels have lost several months of revenue; the rebound is slower than initially expected and increasing the average daily rate (ADR) is a common challenge…
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HSMAI + TrustYou White Paper: Do You Know Your Guests?
Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven…
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I work at a 5-star resort as an 'Instagram concierge' who helps guests get the best Instagram shots
I like to think I have the best job in the world, since every day I get to work in paradise at the W Punta de Mita, a luxury boutique resort in Punta de Mita, Mexico.
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Storytelling Gives Boutique Hotels Edge in Competitive Markets
Whether it's a new-build property or a 100-year hotel that has witnessed history, storytelling is what sets boutique hotels apart from branded properties.
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The First Rule of Personalization: How to Not Annoy the Customer
Personalization is more than an advertising industry buzzword—it is one of the most common goals of modern marketers.
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Wellness’ pandemic challenge: Grieving guests
Advisors are finding that some clients’ needs go beyond a simple vacation. For travelers dealing with loss or a major life change, emotional healing is the goal.
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Celebrating 150 Years Of Glamorous History At Hotel Du Cap-Eden-Roc
The mythic hotel of the Cote d’Azur will finally open its door on July 1st…
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