THE MUSEUM HOTEL ANTAKYA REOPENS TO OFFER UNIQUE EXPERIENCE OF ANCIENT AND MODERN WORLDS
An award-winning hotel offering the unrivalled opportunity to sleep next to the largest single-floor Roman mosaic ever uncovered has reopened to guests following its temporary closure due to the Covid-19 pandemic…
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Quick Wins to Convert Black Friday Bookings on Your Website
Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings.
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7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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The Best Check-in Experience Is Omnichannel
Like airlines, smart hoteliers will offer several options in order to provide a true omnichannel experience that meets guests’ needs on their own terms.
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Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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How to effectively create your hotel’s USP
Has any industry had a more inconvenient pandemic than the tourism industry? Where other businesses’ main issue has been how to manage a remote team, in the early days of March 2020, it felt as though the holiday lights were turned off almost…
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Leading hotel companies launch Sustainable Hospitality Alliance
The Sustainable Hospitality Alliance, which brings together 14 of the world’s leading hotel companies, has launched with the renewed vision of responsible hospitality for a better world…
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Why Your Hotel Marketing Strategy Should Include PR and How to Use It Effectively
The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers…
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Why Entity Based SEO is the One Strategy You Need to Implement
The rising popularity of entities in SEO signals a dynamic shift in how we think about search.
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Booking.com Introduces “Native Ads”
For many hotels, the line between “distribution” and “marketing” has always been quite blurry.
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Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads.
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Oman's Alila Jabal Akhdar: The hotel on the rooftop of Arabia
"Don't worry, it'll be a walk in the park," says Ali, the senior climbing instructor at Alila Jabal Akhdar, a luxury hotel in the mountains of Oman.
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The Small Hotel Guide to Finding the Right OTAs and Ranking Highly
Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms…
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A Systematic Approach to Monetizing New Hotel Offerings
There's no doubt, hotels today still rely heavily on occupancy to drive non-room-related revenue at their properties…
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A Systematic Approach to Monetizing New Hotel Offerings
There's no doubt, hotels today still rely heavily on occupancy to drive non-room-related revenue at their properties…
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Data privacy laws forcing changes in digital marketing
As the digital privacy landscape shifts, experts say that travel companies will likely need to adapt their online marketing strategies accordingly.
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Five essential social media strategies to help increase guest bookings
In today’s modern, internationally-connected world, it’s no longer enough to simply offer your guests an exclusive, multi-star resort experience at your hotel…
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Inside the Waldorf Astoria's $1 billion makeover
This month marks 90 years since the Waldorf Astoria first opened its doors on New York's Park Avenue in 1931, becoming the tallest and largest luxury hotel in the world during an inauspicious time, as the Great Depression cast its long shadow…
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