A collection of design and architecture books to add to your 2022 reading list
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How to choose a photographer for your hotel
At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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VisitBritain and British Airways partner on marketing push
VisitBritain and British Airways have launched a multimillion-dollar campaign in the U.S called "Meanwhile in Britain" as part of a three-year partnership to market Britain globally.
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5 Ways you can prepare for the major hospitality trends of 2022
Hospitality trends have changed a lot over the past few years, with industry shifts accelerating even more quickly due to the pandemic.
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OYO Launches Play-to-Earn Booking Experience
The new integration enables users to earn rewards and incentives through an addictive gaming experience.
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TikTok vs Reels: Everything Hotel Marketers Need to Know
Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform…
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Why storytelling is a crucial hospitality skill
Storytelling skills can create the unique magic and authenticity of exclusive hospitality events…
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IHG SAYS CREATING DIGITAL ADVANTAGE IS A PRIORITY
Hotel guests are increasingly expecting seamless technology and a demonstration of sustainable practices.
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Digital Trends to Improve the Guest Experience and Drive More Business
Whether it’s trip stacking, virtual reality, “benchmarketing,” or other hotel marketing trends, hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and…
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5 IDEAS TO HELP YOUR HOTEL MEASURE UP
There are five ways to increase revenue per square foot as the sector moves away from measuring heads in beds and towards focusing on every square inch
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Social Media Highlights the Crucial Role of "Tech for Touch" in Modern Hospitality
What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
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BREAD, THE MOST HUMBLE AND UNDERRATED OF RESTAURANT RITUALS
A situation we are all familiar with – you arrive at a restaurant, curious about the experience you’re about to have, probably hungry and eager to discover the menu items that will make your mouth water…
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The Middle East Region in Numbers
Despite each city within the region having certain characteristics and established performance, decline — brought about by the pandemic and the anticipated changes in supply and demand dynamics — will have a remarkable impact on future hotel…
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How Boutique Luxury is Pivoting in the Post-Pandemic
For those with an eye for history, the Forte name reminds one of Baron Forte, the Italian-born, Scottish hotelier that created the Forte brand and the multiple hospitality businesses he helped create…
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5 Top Tips for Creating An Effective Social Media Strategy for Your Hotel
There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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Using Social Media First-Party Data for An Audience-First Approach to Paid Ads
Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
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JW MARRIOTT’S ROHR EMBODIES BRAND ETHOS
At a time when the pandemic has slowed down business travel, Bruce Rohr, vice president and global brand leader, JW Marriott, says the “work from anywhere” flexibility has helped the brand grow as it was quick to recognize travelers’ increased focus…
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IS TIKTOK PART OF TRAVEL'S RECOVERY TOOLBOX?
TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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