Vegan philosophy: To be or not to be plant-based?
Amid the cacophony from the social networks and other media, the word VEGAN is becoming more and more talked about…
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WILL HOTELS EVOLVE AT THE EXTREMES?
Travel recovery is getting started, but to keep the gravy train going hotels must look not only at what the post-pandemic guest wants but also the customer two years, five years and a decade from now…
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Map Advertisements: Should You Be Using Them?
Gas prices are rising at an alarming amount. And, our industry is noticing the booking window getting shorter and shorter due to travelers’ last-minute decision to get in the car and travel.
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FASHION PUBLISHING ICON ELLE BREAKS INTO HOTEL BUSINESS
Looking to leverage its global reputation in fashion publishing and with a goal to advance the empowerment for women, ELLE has launched ELLE Hospitality with two boutique brands, Maison ELLE and ELLE Hotel…
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HOW TO INCREASE BOOKINGS IN A COOKIELESS WORLD
In 2023, third-party cookies are going away, whether hotel marketers like it or not. This is a fundamental shift away from a 30-year-old technique that marketers have relied on to track potential travelers across sites…
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A new kind of tourism: Virtual travel in the metaverse
You might not need to hop on a plane to travel in the near future. 5G can power a new kind of tourism, one that allows virtual travel to Venice, Seoul or even the Pompeii of the past.
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The trump card that can dramatically increase your hotel bookings in 2022
Hotel businesses are starting a long recovery process and summer is not looking too bad. The pandemic is over (at least officially.) That’s great news.
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Focus on Hotels: Destination wedding bliss
When it came to pulling off a picture-perfect wedding, Kerri Brewster faced a bit more pressure than most brides.
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Hotels are slowing down their growth by refusing to adopt market research
Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers…
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Which loyalty program is best for your hotel?
The hospitality industry has always faced a unique challenge that most other industries don’t have: Repeat customers are hard to come by. Studies show that around 90% of all hotel guests never return for a second stay…
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Social Media Post Ideas For Hotels (Updated for 2022)
Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down.
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EV Charging Stations: The Next Hotel Utility
The emerging EV automotive market could be a giant boon for the hospitality industry if hoteliers are willing to bet on it early.
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Is there a direct online channel dilemma?
A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article…
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Cultivating An Authentic Guest Experience
While it may be true that there is no "one-size-fits-all" model for guest satisfaction in the hospitality industry, The Outrigger Way has gotten us fairly close to cracking the code.
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IN-ROOM ENTERTAINMENT: PERSONALIZATION, FLEXIBILITY IS KEY
Although travel sentiment has been climbing steadily, the pandemic and social distancing has resulted in travelers spending a significant amount of time inside their hotel rooms to limit their exposure to public spaces…
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citizenM venturing into the Metaverse
Dutch lifestyle and hotel brand citizenM has revealed that it will acquire a LAND site in The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, to begin building a hotel in the Metaverse…
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Flexibility, Choice, & Control: What Options Are You Giving Your Guests?
While all hotel guests want a clean, safe, comfortable room, guests have a variety of needs and wants for services and amenities…
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Travelodge unveils plans for “budget-luxe” revamp
Travelodge has unveiled what it says is the group’s “most radical transformation to date”, with a new “budget-luxe” design set to be rolled out across its UK portfolio.
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