Successful F&B Recovery Starts With An Honest Assessment
Wasn't it just a few years ago, after enduring the "great recession," that the prevailing consensus was "another industry disruption of this magnitude will never occur again in our lifetime"?
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To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
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3 growth hacking techniques any hotel can use
In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.
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How OTAs Are Failing the Hotel Industry
When OTAs post outdated, incorrect and misleading information, it causes headaches for guests, management and staff.
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What questions travellers ask themselves before choosing a hotel
Hotels offer travelers fun and spontaneous ways to relax after a long trip. The hospitality industry has continued to evolve with services ranging from economy to executive.
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Hotels Are Filling Up. Guest Stomachs, Too.
There’s an open secret amongst hoteliers: They love the ‘B’ in F&B. The ‘F’? Well, there’s another word that starts with an F they often used to describe it. That’s because making money on food can be a difficult proposition for some…
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Why Illustrations Are The Content Trend For 2022
Whether it’s a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to engage their audiences effectively…
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3 Hotel Website Tips to get More Direct Bookings in Summer 2022
Summer 2022 is here, and everyone is eager to enjoy the full experience of the season, which is excellent news for recovering hotels worldwide…
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Web 3.0 Spawns NFTs, Virtual Worlds and a Giant Revenue Opportunity
If Nike can sell a pair of virtual shoes for $186,000, what will people pay for an NFT that grants them exclusive digital and physical perks at your hotel?
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This current travel surge in the post-pandemic era won’t last forever. And yet, TripAdvisor is written in permanent ink…
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MOBILE-FRIENDLY HOTEL WEBSITE: WHAT IT MEANS AND WHY YOU SHOULD CARE?
Search the term “mobile-friendly website” on Google. There are nearly 1,800,000,000 results. With all this hype, are you wondering what this term means? Importantly what it means for your hotel?
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Why Does Working in Hospitality Change You as a Person?
I was going through my camera roll last night, and I found this picture; Me and one of my ex-coworkers eating a slice of pizza, sitting on top of the racks before polishing all the glassware and going straight into dinner service…
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5 Tips On How to Target Corporate Meetings For Your Hotel
The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This season, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is yet to make a full comeback post-pandemic…
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The New Frontier in Restaurant Technology
Restaurants may not always be able to make waits shorter, but they can make them better for the customer. Here's how.
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Why Didn't My Guest Leave a Review? 4 Ways to Get More Feedback from Your Guests
How many of us have read a book recommended by a friend? How many of us have watched a movie because “my cousin told me it is a must-see”? How many of us have chosen to stay at a hotel with a reputation for excellent service? Why wouldn’t we…
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From Business to Leisure: The Intersection of Booking Behaviors and Guest Loyalty
Guests are now falling into one of two distinct profiles. Find out what they are and what makes these guests tick.
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THE 2022 GUIDE TO ATTRACTING GEN Z TO YOUR HOTEL
They are TikTokers who Snapchat and pegged to be the first immersed users of Metaverse. How well are you placed to attract Gen Zer to your hotel?
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TRIPSCOUT RAISES $14M, LAUNCHES HOTEL BOOKING THROUGH INSTAGRAM
Tripscout is launching a hotel booking platform that co-founder and CEO Konrad Waliszewski says will offer private rates at discounts of up to 75% below the best publicly available rates.
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