The next sustainable food trend could be invasivorism
A weird word in the title is definitely one for your next dinner party…
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6 brilliant video marketing ideas for hotels
Since the dawn of time, hotels have been trying to convince customers to visit them. But in an age where there are hundreds of thousands of options for people looking for places to stay, that’s never been more difficult…
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TRAVEL IS TODAY’S ULTIMATE LUXURY, GOOGLE IDENTIFIES FOUR NEW TRAVELLER ARCHETYPES
TRAVEL has become the ultimate luxury in today’s world, declared Hermione Joye, Sector Lead, Travel, APAC for Google, as she shared the latest findings from a Google and Kantar study at WiT Singapore 2022 last week…
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Every quarter as part of our ongoing The State of the American Traveler study, we take a deeper dive into topics and trends of critical importance to the travel, tourism and hospitality industry, in collaboration with our friends at Miles…
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Netflix – What Can Hoteliers Possibly Learn From The Megabrand’s Success?
For the very few who may not know, Netflix is a media sharing and streaming service that allows its subscribers to watch a variety of TV shows, movies, documentaries and other viewable content without the burden of exterior adverts…
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The Five Freebies of Wellness and Where Hotel Tech Fits In
Hotel guests will increasingly be looking for their chosen hotels to provide wellness amenities baked into the nightly rate and as add-on experiences.
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Top Voucher Mistakes Hoteliers Make and How to Avoid Them
You’ll find many articles on how to market vouchers correctly. This one is a bit different…
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Top Five Qualities of Successful Hotels
A thriving hotel is something to be proud of. Getting a hotel to a place where it is profitable and successful takes lots of work and careful consideration. Hotels impact guests’ lives in ways that few other businesses do…
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This Is How To Communicate With Customers
In our customer service workshops, we do an exercise in which we ask participants what their favorite companies are to do business with and why. We almost always get Amazon as an answer. One of its success traits is communication…
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Famed photographer Roger Moukarzel discusses the Hilton Waitographer initiative
Roger Moukarzel is a firm believer in the power of photography in the hospitality world…
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FOUR TIPS TO FIGHT HOME-SHARING THIS FALL
As we cap off an incredibly busy, post-pandemic summer, one question that all hoteliers should be asking is: will these occupancy levels last? Autumn typically sees a drop-off, but with the pent-up demand now partially expunged and a looming…
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DO’s and DON’Ts of Hotel Technology in 2022
As the world emerges from COVID lockdown and adopts contactless as a norm, marketing teams place greater dependency on social media, and technology is used to help provide customer service while at the same time, compensating for the shortage of…
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David Beckham fronts latest campaign for Qatar Tourism
Global superstar David Beckham is fronting the latest campaign by Qatar Tourism. The latter has launched a new stopover holiday campaign to support its tourism goals attract more than six million visitors a year by 2030…
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How to Annoy a Journalist and Waste Your Time with the Press
On joining a recent webinar where journalists shared their pet peeves with PRs, I took notice and reflected on my experience as a PR person pitching stories and content to the media.
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The importance of branding in the hospitality industry
If you have been working in the hospitality industry in the last few years, chances are you’ve been hearing catchphrases like “stay on brand” and “that’s very on brand” more and more often.
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How innovative hotels are using NFTs to attract international travelers
Tourism is on the rise. As more and more people get back to traveling, some regions are already seeing travel spending reaching pre-pandemic levels. The US is even poised to grow beyond that level and set record highs in travel spending…
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What Can Hotels Learn from Short-Term Rental Technology Innovation?
Hotels are working within a world where change is at a pace never before experienced…
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Are we in a travel bubble or a new normal?
Is the industry in the midst of a busier-than-ever normal of travel or a bubble that will pop? That was the question posed during a Virtuoso Travel Week press conference, held in person in Las Vegas and virtually on Monday…
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