Social Media Trends, Markets and Platforms
What is Social Media? Many people still ask questions about social media and its use. Obviously, this is not the case, but then what does social media mean?
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The pioneer: meet the chef enticing food lovers to rural Norway
At Experience Restaurant on a remote farm, chef Kim Sjøbakk takes diners on a 16-course culinary tour of the Trøndelag landscape.
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Mobile Revenue at an All Time High for Hotels
It's 2023, and you can bet on mobile being a driving force in hospitality technology over the next twelve months (and beyond).
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How to use QR Codes in Hotels as a Marketing or Guest Service Tool, Also after Covid-19
What are QR codes? QR codes (short for Quick Response Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests.
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Lifestyle Hotel Manager Springboard Steps Up by Marketing Direct to Guests
Independently owned lifestyle hotels lack resources to battle against the global conglomerates with their streamlined loyalty machines. But Springboard thinks it can boost quirky properties by revamping the playbook for third-party hotel management…
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Jack Blaha named new CEO of Cendyn
Cendyn, a catalyst for digital transformation in the hospitality industry, today announced the appointment of Jack Blaha as the company’s new Chief Executive Officer (CEO).
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Euromonitor Report Releases Top 100 City Destinations for 2022
Paris retained the title of the world’s top city destination, with Dubai and Amsterdam making up the top three. Annual index by global market research company reported on the top global cities for tourism, sustainability, and economic performance…
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Who is hotel marketer’s best friend going into 2023?
I believe hospitality's old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:
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4 Hospitality Tech Trends for 2023 and Beyond
Having worked in the hospitality business for a long time, I feel we often underappreciate how resilient – and adaptive – this industry is…
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Hotel SEO: Top 3 crucial tips to help your hotel rank on Google
SEO, or search engine optimization, improves the visibility and ranking of a website on search engine results pages (SERPs). SEO can be a powerful tool for booking traffic and generating leads for hotels…
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How an early nomad’s life shaped Steve Hafner, and how he sees talent, tech and human imagination
From references to Hugh Hefner to learning from his five daughters and how to ace media interviews, this interview with Steve Hafner, CEO and co-founder of KAYAK, covers it all…
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Increase your hotel’s revenue by focusing on guest experience
A positive guest experience can result in glowing online reviews, return visits, and a brand reputation that contributes to ongoing growth.
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French baguette given UNESCO protection
Freshly baked news: the baguette, the long, crusty loaf bread that is a delicious staple of French life, has been awarded special protected status, placing it in a culinary pantheon alongside other regional food delicacies from around the world…
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Hotel Marketing: Email Marketing Segmentation Explained
Segmentation is one of the most important elements of your hotel email marketing. However, despite its importance, it is often neglected and it may well be one of the reasons why your email strategy is not working for you…
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Fighting the slump: How to increase bookings during slower months
It’s been long accepted that a hotel’s ebbing low-season revenue is just another one of the industry’s unpleasant realities. No matter how large or small the property is, every hotel owner has struggled with managing the slower season…
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Quick wins for conversions this holiday season
While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season…
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5 tips to increase hotel newsletter signups
Newsletters are an excellent communication tool for the hospitality industry. Indeed, you can use social media and phone conversations to communicate with guests…
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After a frenetic week down in Orlando at the end of June for this year’s HITEC, it’s clear that one trend firmly embedded in the hospitality landscape for the next few years is the QR (quick response) code…
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