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Loyalty Programs: Who’s Really Winning?

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They…
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Institutional capital buying into ultraluxury

Family offices and high net worth individuals have dominated investment in small, ultraluxury hotels for years. But Ad Altius CEO Thomas Brown says that is starting to change with institutional capital recognizing the value of scarcity and since…
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The Serviced Apartment Sector in Europe 2025

The European serviced apartment sector recorded a solid performance in 2024, supported by robust leisure demand and a recovering corporate segment. In spite of above-average increases in supply in this asset class, the occupancy levels observed…
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Lacoste Opens First Café in Monaco

Lacoste has officially stepped beyond the tennis court and into the café scene and it’s doing so with serious style. Nestled within the Méridien Beach Plaza in Monaco, the new Café Lacoste isn’t just a pop-up or a PR stunt. Open through the end of…
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Hospitality CEOs on the future of travel in 2030

Each year, CEOs of the Global Hotel Alliance’s 45 member brands are invited to gather at a standout property within the group’s portfolio for a week-long summit of strategy sharing, future-gazing, and relationship-building, punctuated by fine dining…
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The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
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The case for mixed-use hospitality

The evolution of leisure real estate is well underway, driven by shifts in consumer demand and an increasing desire for flexible spaces that combine multiple asset classes. As the middle class expands globally and remote working culture becomes…
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