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Loyalty Programs: Who’s Really Winning?

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They…
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Institutional capital buying into ultraluxury

Family offices and high net worth individuals have dominated investment in small, ultraluxury hotels for years. But Ad Altius CEO Thomas Brown says that is starting to change with institutional capital recognizing the value of scarcity and since…
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The Serviced Apartment Sector in Europe 2025

The European serviced apartment sector recorded a solid performance in 2024, supported by robust leisure demand and a recovering corporate segment. In spite of above-average increases in supply in this asset class, the occupancy levels observed…
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