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Big brands launch in Greek market

Summer of 2025 will see a number of international hotel brands opening their first properties across Greece, as the brands make headway in a market still dominated by smaller, privately owned accommodation units…
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Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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