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BEST WESTERN GIVES VĪB REBOOT FOR SMALLER MARKETS

Best Western Hotels & Resorts announced last week the relaunch of its urban, upscale boutique brand, Vīb, putting its money where its mouth is by investing US$20 million (including land) to create the prototype property in Tempe, Arizona, marking…
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How to choose a photographer for your hotel

At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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Pandemic-era hotel design has checked in

With travel all but shuttered by stay-at-home orders in the spring of 2020, hotel architects and interior designers were alternately anxious and stimulated: Their livelihoods were under threat, but they also found themselves brainstorming about how…
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JW MARRIOTT’S ROHR EMBODIES BRAND ETHOS

At a time when the pandemic has slowed down business travel, Bruce Rohr, vice president and global brand leader, JW Marriott, says the “work from anywhere” flexibility has helped the brand grow as it was quick to recognize travelers’ increased focus…
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Emerging Trends in Hotel Design

The hotel industry is emerging with a wave of optimism after the chaos and trauma of the pandemic. Placing extra emphasis on interiors and ensuring that guests are left with a joyous and uplifting experience will be key over the coming months…
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