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BEST WESTERN GIVES VĪB REBOOT FOR SMALLER MARKETS

Best Western Hotels & Resorts announced last week the relaunch of its urban, upscale boutique brand, Vīb, putting its money where its mouth is by investing US$20 million (including land) to create the prototype property in Tempe, Arizona, marking…
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FOUR SEASONS TO LAUNCH OUTDOOR LUXURY

Four Seasons Hotels and Resorts, announces plans for an innovative resort concept focusing on highly customizable itineraries led by personal guides, sustainable design and programming inspired by the nature and history of Mexico…
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Marriott debuts 8,000th property

Marriott International has opened its 8,000th property, Marriott Bethesda Downtown at Marriott HQ, a 12-story hotel adjacent to the company’s soon-to-open new global headquarters in Bethesda, MD.
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SELINA IS NOT JUST A HOTEL BRAND

Convert tired, underperforming hotels into something fresh, a little left of center in great locations that increase revenue on average 2.4 times without spending more than pre-opening costs, which are no more than 10% of the upfront investment…
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