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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Ice hotel opens in Sinetta, Finland

Tourists visit an ice hotel in Sinetta, Finland, Dec. 28, 2023. An ice hotel with ice church, ice restaurant, ice bar and other facilities opened in Sinetta, attracting many tourists. (Xinhua/Chen Jing)…
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